Refresh Downtown is a strategy to make downtown Campbell River development ready. It is a comprehensive strategy, focused on implementation.
The strategy helps guide and develop marketing material to attract new businesses and residents. It also helps inform specific engineering designs with detailed and scaled street design concepts. Street design plans in Refresh Downtown are digitized on the City's GIS system.
Refresh Downtown provides stimulus for development. Projects are integrated within the City's ten-year plan. This helps ensure we are development ready.