Please note: City of Campbell River symbols are protected by copyright.
Logo
The City of Campbell River adopted its corporate logo on March 7, 2005. The logo represents the meeting point of Campbell River and Discovery Passage, with the Coast Mountain Range in the background. The City made minor updates to its logo in 2023.
The visual identity was created to:
- strengthen Campbell River’s image and shape how people view the City through consistent use
- help locals recognize the symbol and name associated with the City’s services, facilities, and programs
- gain national and international recognition for the City’s logo, making it easier for people to identify communications from the City
The mark has been registered under the Trade-marks Act of Canada as an official mark for wares and services for the City of Campbell River.
Please review the Visual Identity and Logo Use Policy [PDF/93KB].
Coat of Arms
The Campbell River Coat of Arms was granted by the Lord Lyon King of Arms of Edinburgh on September 5, 1987. Each element of the Coat of Arms is an expression of Campbell River’s history, geography and economy, using symbols for the rich tradition of heraldry.
The Shield and Coronet is the central and most important element. The lower portion symbolizes the meeting of the waters of the Campbell River and Discovery Passage and the vital industries of fishing and forestry. The upper portion or “chief” of the shield honours Campbell River’s namesake Dr. Samuel Campbell by featuring the ancient arms of the Chief of the Clan Campbell. Replacing the black sections in this case with Ermines, a heraldic fur that recalls the early importance of the fur trade. Above the shield is a mural coronet in Canada’s national colours, the special sign granted to all municipalities. Above the coronet in the place of honour is the traditional symbol of high status among First Nations of the region, the cedar headring for the Kwagiutl ornamented with abalone.
The Supporters are a pair of majestic bald eagles that flank the shield. They represent the rich natural environment that supports the community and provides such a splendid setting for settlement and recreation. Each eagle is “charged” on its breast with a gold circle bearing a black diamond, the heraldic symbol for mineral wealth, which produced another significant economic activity.
The Compartment consists of a grassy meadow embellished with two well-known local plants, salal and Nootka roses. The rose is also the insignia of Campbell River’s twin city, Ishikari, Japan. Above the whole design is the Motto describing Campbell River’s situation and fortune. The City of Campbell River's official motto is 'Enriched by land and sea.'
The arms, honoured by the Crown with symbols devised from the rich tradition of heraldry, serve to inspire and remind us of Campbell River’s great natural heritage and the work of its people. It is reserved for protocol, historical and legal purposes.
Flag
The flag is a derivative of and follows the heraldic principles of flag design by using features in the Coat of Arms. Based on the description of the Coat of Arms, the flag is in effect the shield expressed in the form of a flag. The Compartment and Motto while an integral part of the Coat of Arms and the crest (Kwagiutl headring and abalone), the wreath, the mural crown and two supporters are not included in the flag design.
The flag was designed with the assistance of the Robb Watt, Chief Herald, Canadian Heraldic Authority and adopted by the City in 1988.