Seymour Pacific Developments Ltd. and Broadstreet Properties Ltd. will work with the City to bring the ‘Reimagine the Row’ project to life.
Since 2023, the City of Campbell River has been working to advance the Reimagine the Row Project—a downtown revitalization effort that aims to bring much needed rental housing and a variety of active, commercial and civic spaces to Shoppers Row.
In February 2025, the City issued an Expression of Interest seeking a qualified partner to lead the development of the site. Seymour Pacific Developments Ltd. and Broadstreet Properties Ltd. (collectively, the developer) has been selected as the successful proponent.
In addition to supporting the City’s work to revitalize the downtown core, the project will bring new purpose-built rental housing units above the commercial and civic space. At least 10% of these rental units will be affordable housing—defined as rent at or below 30% of household income—subject to final financing and program approval. The new housing aligns with the City’s Housing Accelerator Fund commitments, recognizing that $3.2 million of this fund was used to support property acquisition.
The developer will hold a long-term lease for the residential component, which grants rights to build and manage the residential portion of the development. The City will retain ownership of the land and ground floor civic and commercial premises. The developer will be responsible for all design, financing, construction and operations, following City bylaws and approval processes.
“This partnership is another meaningful step that will strengthen housing options in Campbell River and add energy and vibrancy to Shoppers Row,” shared Mayor Kermit Dahl. “The middle-income and affordable rental housing will help address the City’s low rental vacancy rate and the commercial and civic spaces will support long-term community revitalization. This initiative adds to existing projects that are moving the dial towards a more welcoming Campbell River for all, such as the Homewood supportive housing project, investments in RCMP and Bylaw, the cleanliness program, CR Live Streets, the Rail Yard Market, and much more.”
This joint delivery model allows the City to leverage the developer’s expertise in delivering large, mixed-use rental developments while reducing costs for taxpayers. Additionally, this redevelopment balances the City’s goals for downtown economic revitalization with the creation of additional middle-income and affordable rental housing.
Preliminary designs include up to 200 residential rental units, a large, dedicated area for a civic or institutional use, a new Downtown Safety Office, space for a potential restaurant and patio or other commercial or retail space, and on-site parking. Streetscaping and improvements along Shoppers Row and 13th Avenue to enhance walkability, lighting and landscaping are also proposed.
“Campbell River is our home. My family has been a part of this community for almost 80 years and we are excited to be a part of this landmark development opportunity. This site sits at the heart of downtown and is central to the culture of our city. We look forward to reinvesting locally and contributing to the renewal of the downtown core” said Kris D. Mailman, Chief Executive Officer, Seymour Pacific Developments Ltd. and Broadstreet Properties Ltd. “We want this development to elevate Campbell River’s ‘main street’ experience and look forward to working with the City to bring that vision to life.”
Additional Information
Throughout the summer and fall, the City worked to complete site preparation activities, including hazardous materials abatement and demolition preparation. Demolition of the building at 1342 Shoppers Row is expected to begin later in December 2025, followed by demolition of the remaining City-owned structures within the 1300-block Shoppers Row project area in early 2026.
To help facilitate this work, the laneway behind the project area is temporarily closed until the end of March 2026. The sidewalk in front of 1342 Shoppers Row will also be temporarily closed starting in late December for public safety. Sidewalk closures will expand along the 1300-block of Shoppers Row as demolition progresses to the remaining City-owned structures.
The Downtown Safety Office has been relocated to the Centennial Building at 1235 Shoppers Row during construction to continue to provide essential services to the downtown core. The front counter at this new location has regular opening hours of 8:30 a.m. to 4:30 p.m. from December 16, 2025. Contact to the Bylaw Department during times that the office is not open can be made by email to bylaw@campbellriver.ca or by phone at 250-286-5776.
More information on the project is available at www.getinvolved.campbellriver.ca/reimagine-the-row.
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Contacts:
Communications Department, City of Campbell River | 250-286-5731 | communications@campbellriver.ca
Communications, Seymour Pacific Developments | info@seymourpacific.ca