The purpose of the Tourism Advisory Committee is to provide policy advice and recommendations to Council to deliver the community's tourism vision and make Campbell River a destination of choice.
The Committee will focus on:

  1. Destination marketing in target markets to increase the number of overnight stays in paid accommodation.
  2. Visitor servicing that provides information where/when/how visitors prefer to support longer stays and increased spending, plus education and training to help Campbell River deliver remarkable visitor experiences.
  3. Destination development by working with partners to ensure tourism knowledge and expertise and the visitor perspective is considered in all significant local projects/ventures.

Terms of Reference

Five Year Tourism Strategy

One Year Tactical Plan


  • Laurel Cronk
  • Paul Dowler
  • Harley Elias
  • Stephen Gabrysh
  • Bev Herperger
  • Sarah Nicholson
  • Wayne Nikolaisen
  • Tom Olsen
  • Jonathon Shead


  • Councillor Ron Kerr and Councillor Claire Moglove representing the City of Campbell River
  • Mary Ruth Snyder representing the Campbell River Chamber of Commerce
  • One individual representing the 4 following organizations:  Campbellton Neighbourhood Association, Downtown Heart of the City BIA,  Pier St. Association,  Willow Point BIA



Meeting schedule to be determined


What's New
Jun 22, 2021 Summer Fire Safety
Feb 03, 2021 Calling young artists!
Jan 02, 2020 2019 Year-in-Review
Nov 01, 2018 New marine habitat
Nov 02, 2017 CRadvantage goes live!
Jul 25, 2017 Chalkfest returns!
Jun 30, 2017 Celebrate Canada Day!
Jan 09, 2017 2016 Year-in-Review
Dec 20, 2016 Tourism update!
Nov 16, 2016 Fire Chief for a Day
Oct 11, 2016 Afternoon garage fire
Sep 20, 2013 Walk-ability Survey
Sep 20, 2013 Tidemark grant in aid
Sep 21, 2013 ECAP
Sep 21, 2013 George Paul Passing
Sep 21, 2013 MyCity info update
Sep 21, 2013 Seed saving
Oct 08, 2013 Fire Prevention Week
Feb 24, 2014 Roads Update
Sep 24, 2014 Fall Fire Safety
Dec 18, 2014 Fawn Rd. house fire
Feb 06, 2015 Fire crews kept busy
Feb 26, 2015 Mobile home fire
Jun 26, 2015 New art summer camps
Dec 04, 2015 Storm Warning!
Jan 04, 2016 Jan. 1 City Currents
Jan 07, 2016 New Robron Field open!