The Tourism Advisory Committee was concluded at the March 16, 2023 Council meeting until the Advisory Committee Structure has been reviewed.
The purpose of the Tourism Advisory Committee is to provide policy advice and recommendations to Council to deliver the community's tourism vision and make Campbell River a destination of choice.
The Committee will focus on:
- Destination marketing in target markets to increase the number of overnight stays in paid accommodation.
- Visitor servicing that provides information where/when/how visitors prefer to support longer stays and increased spending, plus education and training to help Campbell River deliver remarkable visitor experiences.
- Destination development by working with partners to ensure tourism knowledge and expertise and the visitor perspective is considered in all significant local projects/ventures.